Terms of Service

These Terms of Service ("Terms") govern your access to and use of Provara AI (the "Service"). By creating an account or connecting any platform to the Service, you agree to these Terms.

1. The service

Provara AI is a SaaS platform that reads (with your authorization) data from your Shopify store and your Meta, Google, and TikTok advertising accounts in order to compute reconciled performance metrics and email you weekly recommendations. The Service does not modify your campaigns or perform actions on your behalf inside the connected platforms.

2. Eligibility and accounts

You must be at least 18 years old and have the legal authority to bind your business to these Terms. You agree to provide accurate registration information and to keep it current. You are responsible for safeguarding your password and for all activity under your account. Notify us immediately at support@provaraai.com if you suspect unauthorized access.

3. Subscription and billing

The Service is billed monthly at the price displayed at checkout (currently $497/month). Trials are 14 days from account creation; we add your payment method before the trial ends or the account is moved to read-only mode. Payment is handled by Stripe under their terms. Subscriptions renew automatically. You can cancel at any time from Settings → Billing; cancellation takes effect at the end of the current billing period. Refunds are issued at our discretion for service failures attributable to us.

4. Acceptable use

You agree not to:

• Reverse engineer, decompile, or attempt to extract source code from the Service
• Resell or sublicense the Service to third parties without an Agency Plan agreement
• Use the Service to violate any applicable law or regulation
• Connect platforms or upload data you do not have authorization to share with us (e.g., a Shopify store you don't own or operate)
• Probe, scan, or attempt to disrupt our infrastructure
• Use the Service in violation of the platforms' own terms — Shopify, Meta, Google, and TikTok terms remain in force on the data you authorize us to access

5. Your data

You retain all rights to data we read on your behalf. By connecting a platform, you grant Provara a non-exclusive, royalty-free license to process that data for the purpose of operating the Service for you. The license terminates when you disconnect the integration or delete your account. See our Privacy Policy for details.

6. Recommendations are advisory

The recommendations Provara produces are decision support, not investment advice or guaranteed outcomes. We use industry benchmarks, your historical data, and AI-assisted analysis. Your actual results will vary. You are solely responsible for any spending decisions you make. Confidence scores reflect our internal data quality assessment, not a guarantee.

7. Intellectual property

The Service, including all software, designs, and trademarks, is owned by Provara AI and protected by intellectual property laws. We grant you a limited, non-transferable, non-exclusive license to use the Service while your subscription is active.

8. Service level

We aim for 99.5% monthly uptime. The Service may be temporarily unavailable for maintenance, third-party outages (Shopify, Meta, Google, TikTok, our hosting providers), or causes outside our reasonable control. We do not guarantee that platform data will always be fresh — third-party APIs occasionally rate-limit or fail.

9. Termination

Either party may terminate at any time. We may suspend or terminate your account immediately if you breach these Terms or if your use creates a risk of harm to us, other users, or third parties. On termination, your access ends; data deletion follows our Privacy Policy retention schedule.

10. Warranty disclaimer

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED. WE DISCLAIM ALL WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT TO THE FULLEST EXTENT PERMITTED BY LAW.

11. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, PROVERA AI'S AGGREGATE LIABILITY UNDER THESE TERMS IS LIMITED TO THE FEES YOU PAID US IN THE 12 MONTHS PRECEDING THE CLAIM. WE ARE NOT LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, EVEN IF ADVISED OF THEIR POSSIBILITY.

12. Indemnification

You agree to indemnify and hold Provara AI harmless from any claims, losses, or damages arising from your misuse of the Service, your violation of these Terms, or your infringement of any third-party rights.

13. Governing law

These Terms are governed by the laws of the State of Delaware, USA, without regard to its conflict-of-laws principles. Any dispute will be resolved in the state or federal courts of Delaware.

14. Changes to these terms

We'll update this page when these Terms change. Material changes will be announced by email at least 30 days before they take effect. Continued use after the effective date constitutes acceptance.

15. Contact

Questions: support@provaraai.com