Beyond platform ROAS.
Your real profit per channel.
Provara AI reconciles your Meta, Google, and TikTok ad spend with your Shopify revenue — so you can see which channels are actually driving profit. The decision in your inbox. A focused dashboard when you want to dig in.
14-day free trial · no credit card required · works with Shopify in 60 seconds
Your dashboards show one story. Your orders show another.
DTC operators are reading two sets of numbers — platform reporting on one side and Shopify on the other. Provara reconciles them and adds the costs platforms don't track, so you can act on profit, not platform claims.
Same sale, multiple credits
Each ad platform attributes conversions through its own lens. Add the numbers up and they exceed your store's actual revenue. That's a reconciliation problem, not a tracking one.
Attribution got harder post-iOS 14
First-party tracking shifted across the industry. Platform reporting now blends modeled and observed conversions. Your Shopify orders are the cleanest source of truth you actually own.
ROAS doesn't include real costs
Returns, COGS, shipping, and refunds aren't part of any platform's ROAS by design — they live outside the platform's view. We bring them in.
Easy to scale the wrong channel
Without reconciled, profit-aware numbers, it's hard to know where the next dollar should go. You shift budget to whatever looked best last week and three months later, profit hasn't moved.
One email. One decision. Every Monday.
Your weekly recommendation, with the confidence behind it and one specific dollar action — sent at 7am in your timezone. Plus anomaly alerts when something material changes mid-week, and a focused dashboard whenever you want to dig deeper.
Hi Alex,
Last week you spent $8,400on ads. After UTM-attributed revenue and all real costs, here's what actually happened:
This week, move $2,000 from Meta to Google.
Projected monthly impact: +$2,100 profit.
- 23% of orders missing UTMs (fix this)
- Meta overclaimed revenue by 47%
Sample of an actual Provara briefing. Your real numbers, your channels, every Monday.
Three steps. Email-first. Dashboard when you need it.
Provara does the work of an in-house analyst — without the salary. You stay focused on what to do next, not on what the data says. The dashboard's there when you want to dig deeper.
Connect your stack
Shopify, Meta, Google, TikTok — connected via OAuth in under 60 seconds. Tokens are encrypted at rest. You can disconnect anytime.
We reconcile your data
Every night we cross-reference platform spend with your Shopify orders, dedupe attribution, account for returns, and produce a single source of truth — your true ROAS.
Monday morning briefing
Every Monday at 7am, one plain-English email with one specific recommendation, one projected dollar impact, and the confidence behind it.
Built for operators who care about profit, not vanity ROAS.
True ROAS
Shopify orders are the ground truth. We override platform-claimed revenue and show you the real number.
Profit Mode
Optional COGS + shipping + returns input unlocks contribution-margin recommendations, not just ROAS.
Confidence score
Every recommendation comes with a 0–100 confidence rating and the data quality flags behind it.
Monday briefing
One email. One recommendation. One projected dollar impact. Sent at 7am in your timezone.
Zero modifications
Read-only OAuth scopes. We never touch your campaigns. We just tell you what to do next.
Your data, encrypted
Tokens are AES-256-GCM encrypted at rest. We can’t read them — neither can a database breach.
Setup in 60 seconds
Connect Shopify, connect at least one ad platform, set your default margin. That’s it.
Self-improving
We learn your UTM conventions over time. The more you use it, the smarter it gets about your ads.
Find out what your ads actually earn.
14-day free trial. No credit card. No campaign edits. Cancel in one click.
We're not another dashboard. We're the recommendation.
Triple Whale, Northbeam, and Polar are great BI tools. They give you charts and leave the analysis to you. Provara reads the same data, runs the math, and tells you what to do this week.
| Triple Whale | Northbeam | Polar | Provara | |
|---|---|---|---|---|
| Email-first weekly briefing (one decision per week) | ||||
| Tells you what to do (not just shows data) | ||||
| Profit Mode (after COGS + returns + shipping) | partial | partial | ||
| Anomaly alerts when something material changes | ||||
| Confidence score on every recommendation | ||||
| Slack delivery option | partial | partial | partial | |
| Setup time | Days | 1–2 weeks | Days | 60 seconds |
| Read-only OAuth (zero campaign edits) | ||||
| Starting price / month | $149 | $1,000+ | $300+ | $497 |
Comparison based on publicly listed pricing and feature pages as of April 2026. Best tool for you depends on what you want; we're biased.
Built by operators who watched smart brands scale the wrong channel.
We spent years inside DTC stacks watching the same pattern: founders making six-figure budget decisions on Monday based on numbers their platforms exaggerated. By Friday, those decisions had cost real money. We built Provara because dashboards weren't the bottleneck — decisions were.
Currently in private beta with a small group of Shopify brands. Public launch in 2026. We're hand-onboarding the first wave so the recommendations land calibrated to your store from week one.
One plan. No tiers. No upsells.
We charge less than a fractional analyst's hourly rate, and we never modify your campaigns.
No credit card. Cancel anytime. We add the card before the trial ends or you go read-only.
- Connect Shopify + unlimited ad accounts
- Daily data sync + weekly recommendation
- True ROAS reconciliation
- Profit Mode (with COGS + shipping)
- Monday-morning email briefing
- Confidence score with explainable flags
- Self-improving UTM intelligence
- AES-256 encryption + audit logging
- Email support during business hours
Need to manage 5+ brands? Talk to us about agency pricing.
Questions, answered.
See your ads through a profit lens.
Early access for the first 50 DTC brands on Shopify. Get connected, get your first briefing within a week.